Natalia, Hizkia Desy, and Ariesya Aprillia. 2025. “Exploring the Impact of E-WOM on Generation Z Purchase Intention: The Mediating Role of Brand Image and Perceived Quality”. IAIC Transactions on Sustainable Digital Innovation (ITSDI) 6 (2):164-76. https://doi.org/10.34306/itsdi.v6i2.691.