NATALIA, H. D.; APRILLIA, A. Exploring the Impact of e-WOM on Generation Z Purchase Intention: The Mediating Role of Brand Image and Perceived Quality. IAIC Transactions on Sustainable Digital Innovation (ITSDI), [S. l.], v. 6, n. 2, p. 164–176, 2025. DOI: 10.34306/itsdi.v6i2.691. Disponível em: https://www.aptikom-journal.id/itsdi/article/view/691. Acesso em: 3 oct. 2025.